The frontier AI labs run on a simple model: metered intelligence. The more tokens you burn, the more they make. So it is no surprise they push a seductive vision—once you have a powerful LLM, anyone can build their own agents, workflows, and apps. Up to a point, they are right. For a one-off task, […]
As I talk to more SMB advertisers, I keep seeing a pattern which I call the 𝗗𝗮𝘁𝗮 𝗣𝗮𝗿𝗮𝗱𝗼𝘅 — where chasing more data leads to worse outcomes. As I said in my last post: modern ad-tech has moved from a white-box system that was hard to operate but easy to reason about, to a black-box
Enterprises are quietly losing real ad dollars to a problem no single team can see. I call it fragmented growth execution. Enterprises are large, so it is natural for different teams (or “orgs”) to own different parts. A typical setup I have seen:1. Core marketing — owns brand growth, strategy, and channel budgets2. Ad Operations